Microsoft Monetize
Enterprise Ads Solutions for Publishers
During my 2.5 years at Microsoft, I have focused on designing solutions that help publishers enhance efficiency and maximize revenue through our products.
Below are highlights of my work, demonstrating how I support diverse client types—enterprise clients and small-to-medium business users—across key phases of the user journey, from onboarding and platform setup to campaign planning and execution.
CONTEXT
What is Microsoft Monetize?
Xandr Monetize is a platform that helps publishers make the most money from their ad spaces by streamlining how they manage, sell, and optimize ads across websites, apps, and other digital channels.
It combines tools for serving ads, analyzing performance, and connecting with advertisers to ensure publishers get the best value for every ad shown, while also providing insights to improve their overall strategy.
PROJECT #1
Enterprise users — Setup
Identified frictions and designed new solutions without changing backend structure.
Impact
Improve efficiency from 1.5 hours to 3 minutes
PROJECT #2
Enterprise users — Plan
Led design initiative, secured stakeholder buy-ins, and successfully added feature to roadmap.
Impact
Address the gap of current over $300K monthly recurring revenue
PROJECT #3
Small-to-medium users - Home page
Redesigned the homepage and onboarding workflows with responsive functionality.
Impact
Monthly users completing onboarding increase 50%
